Becky Sauerbrunn: Budweiser’s New Leading Lady

Becky Sauerbrunn is one of a few elite athletes being sponsored by Budweiser ahead of the 2016 Rio Olympics.

Athletes unveiled their new sponsorship deals for the Rio Olympic Games, as the 100 days ’til Rio mark just passed. Many Americans are partnering with companies like Nike, Budweiser, and more. Becky Sauerbrunn, US Women’s National Team and FC Kansas City captain, along with five other elite athletes, has joined Team Budweiser.

The rest of the team includes: Perry Baker (US Rugby), Amanda Bingson (Outdoor Hammer Throw Champion), Richard Browne (Paralympian), Trey Hardee (Decathlete), and Melissa Stockwell (the first female soldier in US history to lose a limb in active combat and Paralympic swimmer and triathlete).

Team Bud

This partnership is important because Budweiser is stepping outside of their box and sponsoring elite athletes who compete in unique sports, including three women. As we saw with the 2015 Women’s World Cup, and the 2016 NWSL season, more big-time sponsors are taking note of women’s pro soccer, including Domino’s and Microsoft.

Budweiser has hired artist, Malika Favre, to design a 225 foot tall mural in Manhattan, which will be put up in May. Also, they will release limited edition patriotic packaging in June and air commercials starting in June that will include Team Budweiser athletes.

Budweiser vice president, Ricardo Marques, said,”We handpicked these athletes because of their inspiring stories, courage and belief that they can achieve something incredible for their country.” Along with their other marketing, Budweiser has created an editorial content series to share athlete’s inspiring stories with America to boost the patriotic spirit as we enter the 2016 Olympic Games.

Becky Sauerbrunn Team Bud

This is also a huge break for Becky Sauerbrunn, who is often forgotten in the USWNT commotion. She was left off of multiple awards lists post-World Cup, including the FIFA Best XI and Ballon d’Or short list. Recently, she was put up for footballer of the year by the BBC.

This sponsorship will give Sauerbrunn more exposure as she is a breakout star for the USWNT, especially now as a co-captain with Carli Lloyd who was thrown into the spotlight just this year. Since stars like Abby Wambach and Lauren Holiday walked away from the game, Carli Lloyd and Becky Sauerbrunn have become two of the faces of the USWNT. This campaign can only help Becky, the USWNT, and the NWSL gain more exposure and promote women’s soccer in America.